"Design Academy Eindhoven"

Touch Base by DAE @ Salone Milan 2016

Touch Base by DAE @ Salone Milan 2016

Touch Base, a Design Academy Eindhoven exhibition curated by Ilse Crawford and the Academy’s creative director Thomas Widdershoven, explores the power of tactility in human life.

Touch Base explores the counter-movement that many of the DAE students are shaping in response to the empowering, but overwhelming presence of technology and digitalism.

To touch is to feel physically and sense emotionally.

Beyond The New Manifesto @ Salone Milan 2015

Beyond The New Manifesto @ Salone Milan 2015

One of the main talking points of this year’s Salone Milan 2015, was Beyond the New, a strongly worded manifesto critiquing the design industry, written by designer Hella Jongerius and theorist Louise Schouwenberg that challenged the state of contemporary design.

Jongerius and Schouwenberg argue forcefully that industrial design has become stagnant, with genuine innovation replaced by too great a reverence for commercialism and the production of new products for newness’ sake.

Beyond the New suggests design has become “an empty shell, devoid of meaning and substance” and deplores “the obsession with the New for the sake of the New”.

Eat Shit by D.A.E @ Salone Milan 2015

Eat Shit by D.A.E @ Salone Milan 2015

Design Academy Eindhoven presented “Eat Shit” at the Salone del Mobile – the first exhibition of the new department Food Non Food, directed by Marije Vogelzang

‘Eat Shit’ is a definition of the human condition. You eat, you shit, you eat, you shit, and then you die.

Food is life. Input leads to output. So it makes sense to also examine one of foods stinkiest consequences – shit and waste.

Shit is your print-out, the great revealer of a person’s health and culture.

Self unSelf @ Salone del Mobile 2014

Self unSelf @ Salone del Mobile 2014

The Design Academy of Eindhoven ( DAE ) alumni presented their graduation projects in Milan, Italy: at the Lambretto Art Project Building.

The ‘self’ in the exhibition title still first and foremost refers to the student. The Design Academy of Eindhoven is fully focused on the talents, preferences and fascinations of its students. For their graduation they have to initiate projects themselves, in which these come to the fore.

But when you look at those projects – about healthcare, open source production, new economic systems – they come across as pretty altruistic. Contemporary design is very much oriented toward the ‘unself’.’

Salone Milan 2010 – Zona Ventura Lambrate

Salone Milan 2010 – Zona Ventura Lambrate

Since some time now, the design world is asking for new and exciting possibilities in Milan and people are eager for a change. The Fuori Salone should be about high quality design and design with content again and this will be realised in Ventura Lambrate.