During the Salone Milan 2017, Domus Magazine was based in the new Spazio Copernico in the heart of the Tortona district where – as media partner of the entire area – it presented the installation “Milano Next” entirely dedicated to contemporary Milan – together with a supporting city guide ” Urban Stories – The Unconventional Guide to Milan”
![Wallpaper* – Toiletpaper Bar ! [pt 2/3] @ Salone Milan 2017](https://www.dedeceblog.com/wp-content/uploads/2017/05/toiletpaper-bar-salone-milan-2017-5-1-440x550.jpg)
For the Salone 2017, Toiletpaper created a PopUp bar at the Mediateca Santa Teresa ( within the Wallpaper* Holy Handmade exhibition space ), in the heart of the Brera Design District.
The Toiletpaper Bar ! installation used imagery created by artist Maurizio Cattelan and photographer Pierpaolo Ferrari, in collaboration with Guffram, Seletti, La Buttiga
![Wallpaper* & Toiletpaper Party [pt 1/3] @ Salone Milan 2017](https://www.dedeceblog.com/wp-content/uploads/2017/05/toiletpaper-wallpaper-party-salone-milan-2017-5-440x440.jpg)
Toiletpaper and Wallpaper* Magazine ( together with event organiser Paride Vitale ) hosted a very crazy and exclusive party for Charley Vezza’s ( Gufram Creative Director ) 3oth birthday, at the majestic Royal Room in Milan’s Central Station
DESIGN PRIDE, the most democratic party of the Milan Design Week, realised in collaboration with Gufram, Havaianas, Radio Deejay, Treatwell and Wallpaper*, invaded the city with more than 3.000 people. The colourful parade inaugurated the launch of the webpage designpride.org, an actual opportunity for young creatives to transform their ideas into objects to be sold on YOOX
The “Toiletpaper Lasagna Party” was held at Sala Venezia in Milan – a 1950’s, old style ballrooom and restaurant,
The mood was “Italian seaside resort circa 196o’s” with a live band, an accordion player, and a glitter ball— and hours of sweaty, silly dance revelry ( euro style ! .
Toiletpaper is a bi-annual magazine made up solely of surreal and ambiguous images.
It contains zero text or ads ( except for the long list of contributors, assistants, stylists and producers), contains only full page color photograph spreads that appropriate the slick production values of commercial photography, to deliver surreal, beautiful (or repulsive) images.