The presence of Juventus at the Milan Design Week is part of a wide array of initiatives, projects, and radically innovative brand experiences, of which football will always be the origin, but never the limit.
These new expressions and experiences support Juventus’ transformation from a sports brand to an identity brand that engages with completely new markets and audiences, including the global design community.
On Occasion of Milan Design Week, Maarten Bass, in collaboration with Lensvelt, showcased his latest work by creating an installation titled ‘May I Have Your Attention Please?’ in a vaults in Ventura Cetrale design district, adjacent to one of Italy’s busiest railway stations.
The Elita Salone Design Award recognizes the best exhibition staged during Milan Design Week .
This year, the prize was awarded to the ECAL / University of Art and Design, Lausanne for their “Delirious Home” exhibition shown at Spazio Orso 16 in Milan.
Developed by Bachelor students in Industrial Design and Media & Interaction Design at the ECAL. – “Delirious Home” featured a series of objects presenting a playful interpretation take on the concept of the “Smart Home”.
Bringing to mind a magnificent world of entertainment, circuses and furniture fairs, Maarten Baas’s newest solo exhibition will bring an extravaganza-like element to this year’s Salone del Mobile.
The exhibition “Baas is in Town” will showcase a range of objects varying from new designs to improved older creations.
The Design Museum and Swarovski collaborated to create the Digital Crystal exhibition which examines memory…
Amnesty International invited Maarten Baas to design a piece to support their campaign against the…
Every year in Milan, Maarten Baas surprises and confuses the design audience, by coming up…