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Dedece Skyscraper Project
In a super cool activation, Publicis Italia created an awesome piece of experiential marketing for the introduction of Heineken’s “The Sub,”, by inviting people to a seriously tricked out “living room” called, appropriately, The Sub Living Room.
When the lever of a Sub Draught machine was pulled, the entire living room turned into a gigantic pinball machine.
Belgian furniture maker Maarten Van Severen devoted himself to the rigorous exploration of basic furniture typologies and in the process developed a formal language of uncompromising simplicity and beauty.
Maarten who died from cancer in 2005, aged 48, left behind an extraordinary collection of furniture and several important architectural projects.