‘Swing’ is made from all-aluminium frames with LEDs, and has double hinged components which allow for maneuverability.
‘ Life in Vogue – the Interior’s Cut ‘ is a fashionable riff on the show house model and becoming a must-see during the Salone del Mobile Fair.
Held at Vogue Italia’s Piazza Cadorna offices, participants this year include British fashion designer Jonathan Anderson, Beirut–based duo David / Nicolas, and Milan-based architect Massimiliano Locatelli.
The presence of Juventus at the Milan Design Week is part of a wide array of initiatives, projects, and radically innovative brand experiences, of which football will always be the origin, but never the limit.
These new expressions and experiences support Juventus’ transformation from a sports brand to an identity brand that engages with completely new markets and audiences, including the global design community.