This year marks the sixth consecutive year of the Lexus Design Award, which provides an opportunity for young innovators to showcase their designs while receiving feedback from world renowned professionals in the area of design. For the exhibition itself, LEXUS tasked Japanese architect Sota Ichiwaka with designing the overall concept space.
The Lexus YET exhibition was held at La Triennale di Milano, the Design and Art Museum in Parco Sempione, Milan.
This event marked the tenth edition for Lexus International at Milan Design Week, highlighting the brand’s long standing passion for design and innovation
First launched in 2013, the Lexus Design Award is an international design competition that targets up-and-coming creators from around the world.
The award seeks to foster the growth of ideas that contribute to society by supporting designers and creators whose works can help to shape a better future.
For Milan Design Week 2016, Amsterdam based, Italian design duo Andrea Trimarchi and Simone Farresin aka Formafantasma teamed up with Lexus to launch an exciting exhibition made up of 3 installations,
Entitled ‘An Encounter with Anticipation’ – the theme of the installation, conveys the aesthetics behind Lexus’ forward-looking vision through subtle nuances of colour, light and form.
There was a time when car makers came to Milan merely to observe. A handful of the more advanced designers would visit the Salone to be inspired by the wider creative community.
However, this has been steadily changing, with an increasing number of car manufacturers partaking in the last few years – with mixed results.
Because of the level of innovation, vision, and prestige surrounding the Milan Furniture Fair, many automakers use this week-long event as a chance to build their brand.