This year la Rinascente supported the Georgian Vajiko Chachkhiani who was selected to represent his home country at the 2017 Biennale in Venice, to create two site-specific projects : – ” Under the Midday Sun” windows installation and a video titled “Cotton Candy “
For Milan Design Week 2017 artist Paola Pivi puts her famous feathered bears inside the windows of la Rinascente department store.
In this historic and symbolic landmark of Milan, Pivi delved into her peculiar irony, determination, and candour, another perspective, another way of observing and experiencing the world, by-passing conventional thought systems and references.
![Salone Satellite [pt 2/2] @ Salone Milan 2017](https://www.dedeceblog.com/wp-content/uploads/2017/04/salone-satellite-2017-5-440x358.jpg)
Salone Satellite is twenty years old and still today, after so many results and major recognitions (including the 2014 Lifetime Golden Compass Award), it continues to be the place where the ideas of many hundreds of young designers find a foothold
Where they can meet the critics, the manufacturers and the design market, in the knowledge that they are part of the event that has put their work, made of dreams and visions, experiments and struggles, and so much more, at the very heart of what it does.
#Emojimilan, was an interactive live project based on the concept of real-virtual contamination, where visitors to la Rinascente were encouraged to take selfies in front of the two windows of the annex, and post them on social networks.
The Chameleon and The Souq is a tribute that celebrates a form that evokes the “snake”, the emblem of the Visconti family and symbol of Milan.
Reflecting on the state of affairs in design and prompting a consideration of the meanings that hide behind a display, ‘A Search Behind Appearances’ by Hella Jongerius and Louise Schouwenberg proposed that we should move beyond commercial success, beyond style differences and beyond personal taste.
Resulting in a range of visual metaphors, ‘A Search Behind Appearances’ took over the famous La Rinascente department store’s eight Piazza Duomo facing windows during the Salone.
“The transformation of an object, through the process of repair”
Milan’s La Rinascente department store, in collaboration with London’s Serpentine Galleries, showcased the installation “In a State of Repair” by Martino Gamper during the 2014 Design Week in Milano
If the Salone was about conspicuous consumption – and even more conspicuous design, then here by contrast was a different proposition about economy in an era of austerity, a notion of something being well-made implying use over time, rather than speedy abandonment.
Forget what you know about Africa, the world’s second-largest continent is journeying to new frontiers.
Through media, events and performance, La Rinascente demonstrated the exciting mind-shift in African technology and how it’s radically shaping new notions of design through its ‘Afrofuture’ workshops and presentations.