"Ten Icons Reconstructed"

Virgil Abloh interviewed by Woody from Sneaker Freaker @ Dedece Sydney

Virgil Abloh interviewed by Woody from Sneaker Freaker @ Dedece Sydney

With Virgil Abloh touching down in Sydney to host an event in partnership with Supply and BespokeIND, Simon Wood ( aka Woody ) from Sneaker Freaker sat down with the most influential figure in street wear right now for this “exclusive” interview.

” Working in an industry, there’s rules to follow and rules to break. Find a way to creatively break the rules.” ………………. Virgil Abloh

Virgil Abloh Signing Nike “Top Ten” Kicks @ Dedece Sydney

Virgil Abloh Signing Nike “Top Ten” Kicks @ Dedece Sydney

On a quiet Darlinghurst street last week, hundreds of young, mostly male Sneakerheads ( many still in their school uniforms having ducked away early from school ) patiently lined up for some 4-6 hours ( even as some light rain fell ) to meet their idol, Virgil Abloh, the introverted Chicago native.

Some of them had even journeyed to Sydney from inter-state to the official Supply ” Pop Up” Store installation space – thus inadvertently becoming the personification of Nike’s most fundamental principle: ‘Just Do It’.

All those in line were in high spirits, hoping to have their Abloh x Off-White iterations of the Nike “Top Ten” kicks autographed by Virgil

Virgil Abloh x Nike x Supply @ Dedece Sydney

Virgil Abloh x Nike x Supply @ Dedece Sydney

Supply Store in Darlinghurst, Sydney teamed up with Nike Australia to present an immersive pop-up exhibition for the just released Nike Inc. c/o Virgil Abloh™ “TEN ICONS RECONSTRUCTED” aka “ THE TEN “

The Ten represents Virgil Abloh’s examination of Nike’s past, present and future through the lens of sport and culture.

Nike describes the Off Campus location as “a cultural destination and learning environment for the advancement of sport, design and innovation”