Auto (Mobile) Designs @ Salone Milan 2105
There was a time when car makers came to Milan merely to observe. A handful of the more advanced designers would visit the Salone to be inspired by the wider creative community.
However, this has been steadily changing, with an increasing number of car manufacturers partaking in the last few years – with mixed results.
Because of the level of innovation, vision, and prestige surrounding the Milan Furniture Fair, many automakers use this week-long event as a chance to build their brand.