![Heineken Sub Pinball @ Salone Milan 2014](https://www.dedeceblog.com/wp-content/uploads/2014/05/salone-milan-2014-heineken-21-440x596.jpg)
Heineken Sub Pinball @ Salone Milan 2014
In a super cool activation, Publicis Italia created an awesome piece of experiential marketing for the introduction of Heineken’s “The Sub,”, by inviting people to a seriously tricked out “living room” called, appropriately, The Sub Living Room.
When the lever of a Sub Draught machine was pulled, the entire living room turned into a gigantic pinball machine.