"A Search Behind Appearances"

La Rinascente  ( Pt 1 / 2 )  @ Salone Milan 2016

La Rinascente ( Pt 1 / 2 ) @ Salone Milan 2016

Reflecting on the state of affairs in design and prompting a consideration of the meanings that hide behind a display, ‘A Search Behind Appearances’ by Hella Jongerius and Louise Schouwenberg proposed that we should move beyond commercial success, beyond style differences and beyond personal taste.

Resulting in a range of visual metaphors, ‘A Search Behind Appearances’ took over the famous La Rinascente department store’s eight Piazza Duomo facing windows during the Salone.