For the prestigious DESIGN PRIZE 2019, the scenography of Milan’s Triennale Teatro dell’Arte was designed to bring guests to the roof of the Duomo, upon which the Golden Madonnina proudly presides.
Whilst in Sydney for the special Supply x Nike Top ten launch, Off-White founder and Nike collaborator, Virgil Abloh took the opportunity to DJ ( using his DJ moniker Flat White ) at Sydney’s Civic Hotel Underground alongside Sydney creative group, SETTINGS˚
The announcement was dropped seemingly out of the blue, with very little promotion for the event online—but drew a large crowd who were aware of Off-White’s cult status and Abloh’s reputation for high energy sets.
Virgil Abloh held a Nike Reconstruction Workshop in the top level of Pop-Up space and those VIP guests lucky enough to have scored an invite got a personal insight into Virgil’s creative process, and got to flex their own creativity when they reconstructed their own pair of Nike kicks – right in front of his eyes.
Invited workshop participants ( and a few very lucky ” Kids” plucked at random from the long line queued out the front ) were each given a pair of Nike Air Force 1’s, some velcro, coloured swoosh’s, hammers and tools to create their own authentic shoes.
With Virgil Abloh touching down in Sydney to host an event in partnership with Supply and BespokeIND, Simon Wood ( aka Woody ) from Sneaker Freaker sat down with the most influential figure in street wear right now for this “exclusive” interview.
” Working in an industry, there’s rules to follow and rules to break. Find a way to creatively break the rules.” ………………. Virgil Abloh
On a quiet Darlinghurst street last week, hundreds of young, mostly male Sneakerheads ( many still in their school uniforms having ducked away early from school ) patiently lined up for some 4-6 hours ( even as some light rain fell ) to meet their idol, Virgil Abloh, the introverted Chicago native.
Some of them had even journeyed to Sydney from inter-state to the official Supply ” Pop Up” Store installation space – thus inadvertently becoming the personification of Nike’s most fundamental principle: ‘Just Do It’.
All those in line were in high spirits, hoping to have their Abloh x Off-White iterations of the Nike “Top Ten” kicks autographed by Virgil
Supply Store in Darlinghurst, Sydney teamed up with Nike Australia to present an immersive pop-up exhibition for the just released Nike Inc. c/o Virgil Abloh™ “TEN ICONS RECONSTRUCTED” aka “ THE TEN “
The Ten represents Virgil Abloh’s examination of Nike’s past, present and future through the lens of sport and culture.
Nike describes the Off Campus location as “a cultural destination and learning environment for the advancement of sport, design and innovation”