"Minotti"

Minotti HQ Showroom – 2016 Collection Presentation

Minotti HQ Showroom – 2016 Collection Presentation

Staging of the corporate showroom was revisited for the presentation of the 2016 Collection, art directed by Rodolfo Dordoni and launched at the Salone del Mobile, where it was a huge favorite.

The company showroom leverages a succession of settings that convey the brand’s sophisticated lifestyle and effectively demonstrate how the latest innovations can blend seamlessly with elements from previous collections.

Minotti – ” A New Home Attitude” @ Salone Milan 2016

Minotti – ” A New Home Attitude” @ Salone Milan 2016

A new approach to living space. Not just “une machine à habiter”, as defined by Le Corbusier, but also a theatrical backdrop for our emotions and, ultimately, our lives.

And the inspiration for the “ 2016 Collection // A New Home Attitude ” can be found precisely in this newfound centrality of the contemporary habitat.

Minotti – An Inspirational Journey

Minotti – An Inspirational Journey

“An inspirational Journey” is a collection of the most remarkable projects developed over the last few years, conceived to demonstrate the incredible versatility of Minotti products and how they fit seamlessly into many very different kinds of environments.

I am not materialistic. I do not fall in love with objects. When we finish a collection, it’s a product. When we are making a new one, it is a process. It becomes a passion.

I can tell you the collection I like the most is the next one. The collection I would most like to have at home is the next one.

- Rodolfo Dordoni -

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Design for Life @ Salone Milan 2015

Design for Life @ Salone Milan 2015

Elle Decor Italia presented an exhibition at the Palazzo Reale, on the concept of Milanese ” Design for Life ” which presented ( with a cinematic eye ) 25 years of interior design as told through photographic shots of homes as seen in Elle Decor Italy magazines from 1990 until today – to communicate ways to live, to furnish, decorate, express themselves.

Minotti @ Salone Milan 2015

Minotti @ Salone Milan 2015

The design for the 2015 Minotti stand is informed by museum architecture, interpreted as the construction of a space intended to enhance the value of the collection in an architectural context that conveys a rational language, entirely inherent to the characteristics of the products themselves.

Minotti Presence ( Pt 2 / 2 ) revised @ Salone Milan 2014

Minotti Presence ( Pt 2 / 2 ) revised @ Salone Milan 2014

The Minotti 2014 exhibition stand project revisits the concept of “destructured architecture”

Minotti skillfully creates spaces through the use of dividing walls, that interact among themselves through an interplay of differing heights and overlapping various elements, and a blending of materials and finishes designed to produce a dynamic separation of the various settings in which the new products from the collection are displayed.

Minotti Presence ( Pt 1 /2 )  @ Salone Milan 2014

Minotti Presence ( Pt 1 /2 ) @ Salone Milan 2014

Minotti’s 2014 collection exhibits a cosmopolitan spirit, eschews mass production, and honors its strong ties with tradition.

It unfolds through an authentic dialog between formal elegance inspired by the history of Italian design, the value of craftsmanship, the rigor of industrial design and the insight to capture contemporary trends.