"Heineken Sub"

Heineken Sub Pinball @ Salone Milan 2014

Heineken Sub Pinball @ Salone Milan 2014

In a super cool activation, Publicis Italia created an awesome piece of experiential marketing for the introduction of Heineken’s “The Sub,”, by inviting people to a seriously tricked out “living room” called, appropriately, The Sub Living Room.

When the lever of a Sub Draught machine was pulled, the entire living room turned into a gigantic pinball machine.