"Ford"

Auto (Mobile) Designs @ Salone Milan 2105

Auto (Mobile) Designs @ Salone Milan 2105

There was a time when car makers came to Milan merely to observe. A handful of the more advanced designers would visit the Salone to be inspired by the wider creative community.

However, this has been steadily changing, with an increasing number of car manufacturers partaking in the last few years – with mixed results.

Because of the level of innovation, vision, and prestige surrounding the Milan Furniture Fair, many automakers use this week-long event as a chance to build their brand.

“Favilla – To Every Light a Voice” @ Salone Milan 2015

“Favilla – To Every Light a Voice” @ Salone Milan 2015

“FAVILLA – To Every Light a Voice” examines the science of light through an immersive experience that highlights the way light moves, how it is seen by the eye, and how it allows people to discover new shapes.

Through skilful manipulation these light shapes gradually become more recognisable until the display achieves a cohesive form and takes shape as the sculptural Ford GT super car.

The Auto (Mobile) Show @ Salone Milan 2014

The Auto (Mobile) Show @ Salone Milan 2014

The auto-makers in recent years have been increasingly present at the Salone del Mobile in Milan, as most major car manufacturers take an increasing interest in the event.and muscle in on Milan.

The Salone was again invaded and supported by the Motor Car industry – showing their design credentials to the fullest and making a significant contribution to the exclusive party circuit in town for the Fair, with new installations, design competitions and the appearance of the odd concept car all conspiring to share the limelight with the big furniture brands.