"Design Pride"

After Hours @ Salone Milan 2018

After Hours @ Salone Milan 2018

With over 400,000 visitors coming to the Salone, it was inevitable that eventually the world’s music scene would catch up with the Festival of Design

Here are our highlights of the 2018 Milan Design Week ( after hours )

Design Pride @ Salone Milan 2018

Design Pride @ Salone Milan 2018

For the third year in a raw, Seletti, the Italian design brand, in collaboration with the Paridevitale agency, invaded the 5VIE district with its fun and original spirit, promoting the most Pop party of the Design Week.

With more than 3.000 people joining in, the street parade criss-crossed the City and everyone was invited to celebrate creativity and design by joining the alternative parade of floats, music, dancing and performances.

Design Pride @ Salone Milan 2017

Design Pride @ Salone Milan 2017

DESIGN PRIDE, the most democratic party of the Milan Design Week, realised in collaboration with Gufram, Havaianas, Radio Deejay, Treatwell and Wallpaper*, invaded the city with more than 3.000 people. The colourful parade inaugurated the launch of the webpage designpride.org, an actual opportunity for young creatives to transform their ideas into objects to be sold on YOOX

Design Pride @ Salone Milan 2016

Design Pride @ Salone Milan 2016

Almost 3.000 people have peacefully invaded the streets of Milan to celebrate design with Seletti and the other brands Disaronno, Gufram, Pepsi, Radio Deejay, Tempo and Toiletpaper

The DESIGN PRIDE, the most democratic paty of the Milan Design Week, paraded yesterday, April 13th, with a colourful procession of floats, banners, stilt walkers, music, flags and dances