"BMW"

Auto (Mobile) Designs @ Salone Milan 2105

Auto (Mobile) Designs @ Salone Milan 2105

There was a time when car makers came to Milan merely to observe. A handful of the more advanced designers would visit the Salone to be inspired by the wider creative community.

However, this has been steadily changing, with an increasing number of car manufacturers partaking in the last few years – with mixed results.

Because of the level of innovation, vision, and prestige surrounding the Milan Furniture Fair, many automakers use this week-long event as a chance to build their brand.

StrandBeests by Theo Jansen

StrandBeests by Theo Jansen

For the past 25 years Jansen has been whole heartedly perfecting his Strandbeest designs on the Dutch seaside while gaining international fame.

” A lot of people think that I am crazy .. but …. this will be my Life’s work ! ”