"Be Original"

100% Original Design @ Salone Milan 2014

100% Original Design @ Salone Milan 2014

100% Original Design was organised by Elle Decor Italia at Milan’s Palazzo Reale, as part of its Be Original communication campaign, supporting originality and industrial design.

The Be Original project began in 2012, when Elle Decor launched a debate among all those involved in the product design industry, regarding the protection of creativity and originality, and the battle against industrial design counterfeiting.