News from Dedece Brands

Paola Lenti at La Tenda @ Salone Milan 2018

Paola Lenti at La Tenda @ Salone Milan 2018

Elements is a flowering of surprises born from the collaboration between La Tenda – a place where shopping becomes emotion in the meeting between fashion and culture – and two exceptional protagonists – Paola Lenti and Antonio Marras, who have always crossed with their works that magical territory border where ideas are expressed free from any constraint, between references and citations.

Sollos @ Salone Milan 2018

Sollos @ Salone Milan 2018

” Good news from Brasil ” is a total immersion in the SOLLOS world: iconic and award-winning projects, presented next to the latest achievements, catch the eye of the visitors with a layout that invites to admire the timeless proposals of the Brazilian brand in every detail and from different angles.

Knoll @ Salone Milan 2018

Knoll @ Salone Milan 2018

Celebrating its 80th anniversary in the inspired Salone exhibition space by OMA, Knoll presented its’ latest collections by Piero Lissoni and Marc Newson and re-imagined iconic designs, reaffirming the brand’s global creative vision.

Once again this year Knoll has called on OMA, the famous design firm co-founded by Dutch architect Rem Koolhaas, to design and install the stand at the Salone del Mobile.

Marc Newson Aluminium Chair @ Salone Milan 2018

Marc Newson Aluminium Chair @ Salone Milan 2018

Knoll has finally released the long awaited Newson Aluminum Chair by Marc Newson, embodying the company’s celebration of 80 years of innovative modern design.

Honoring the cantilevered chairs of Ludwig Mies van der Rohe, a forefather of Modernism, Newson’s design, 90 years later, is a forward-looking expression that synthesizes simplicity, material and precision, in the Modernist tradition.

Minotti 21oo Preview @ Salone Milan 2018

Minotti 21oo Preview @ Salone Milan 2018

Minotti presents the 21oo Collection co-ordinated by Rodolfo Dordoni

New conceptual philosophies looking to the future give life to an eclectic collection, defined by its international imprint.

Four designers as protagonists , Rodolfo Dordoni, Christophe Delcourt, Marcio Kogan and Nendo, all with their distinct cultural roots.

Tom Dixon = A No Show @ Salone Milan 2018

Tom Dixon = A No Show @ Salone Milan 2018

The undisputed protagonist of Fuorisalone will be notably absent this year.

After 27 years of uninterrupted presence at the Milano Design Week, and every single time as the highlight of Fuorisalone in a crescendo of installations and events on an ever larger scale, appeal and success, this year, Tom, the rebellious and unpredictable hero of British design, surprises us again, but in another, truly unexpected, way – this time by NOT presenting his new collections in Milan.

Instead Tom will place all his bets on his new London Headquarters and his World Tour- which he has already embarked upon

Invitations @ Salone Milan 2018

Invitations @ Salone Milan 2018

Here once again is a collation of some of our favourite invitations which crossed our desks in preparation to the upcoming Milan Design Week 2018

With over 1500 exhibitors at the Salone del Mobile Fairgrounds, and as many again outside the Fairgrounds scattered all around the city, the world’s best design companies know that their invitations are the first representations of the products they’ve spent the year refining.

Virgil Abloh x Bespoke Ind x Nike Reconstruction Workshop @ Dedece Sydney

Virgil Abloh x Bespoke Ind x Nike Reconstruction Workshop @ Dedece Sydney

Virgil Abloh held a Nike Reconstruction Workshop in the top level of Pop-Up space and those VIP guests lucky enough to have scored an invite got a personal insight into Virgil’s creative process, and got to flex their own creativity when they reconstructed their own pair of Nike kicks – right in front of his eyes.

Invited workshop participants ( and a few very lucky ” Kids” plucked at random from the long line queued out the front ) were each given a pair of Nike Air Force 1’s, some velcro, coloured swoosh’s, hammers and tools to create their own authentic shoes.

Virgil Abloh interviewed by Woody from Sneaker Freaker @ Dedece Sydney

Virgil Abloh interviewed by Woody from Sneaker Freaker @ Dedece Sydney

With Virgil Abloh touching down in Sydney to host an event in partnership with Supply and BespokeIND, Simon Wood ( aka Woody ) from Sneaker Freaker sat down with the most influential figure in street wear right now for this “exclusive” interview.

” Working in an industry, there’s rules to follow and rules to break. Find a way to creatively break the rules.” ………………. Virgil Abloh