Design Event

After Hours @ Salone Milan 2018

After Hours @ Salone Milan 2018

With over 400,000 visitors coming to the Salone, it was inevitable that eventually the world’s music scene would catch up with the Festival of Design

Here are our highlights of the 2018 Milan Design Week ( after hours )

Interni House in Motion @ Salone Milan 2018

Interni House in Motion @ Salone Milan 2018

This year, marks the 20th Anniversary of the much lauded event from Interni Magazine, ‘House in Motion’, the event brings together a series of experimental and interactive installations of architecture and design.

It’s a collaboration between highly acclaimed international designers, high profile companies as well as educational institutions and startups.

Storie. Italian Design 1902-1998 @ Salone Milan 2018

Storie. Italian Design 1902-1998 @ Salone Milan 2018

Storie is the exhibition at the Triennale di Milano that explores the history and stories of Italian design told through 180 iconic twentieth century objects. The 5 themes being Geography, Communication, Politics, Technology and Economy – and an analysis of the contemporary design scene.

The Minotti 70th Anniversary Party @ Salone Milan 2018

The Minotti 70th Anniversary Party @ Salone Milan 2018

On April 18, Minotti celebrated its 70th anniversary at the Villa Reale di Monza.

Approx 700 guests ( incl dedece ) were honored to attend to help the Minotti Family celebrate their family milestone in grand style – a fun, prosecco fueled evening in the spirit of Milanese hospitality and the brand’s customary elegance

Lexus Design Awards @ Salone Milan 2018

Lexus Design Awards @ Salone Milan 2018

This year marks the sixth consecutive year of the Lexus Design Award, which provides an opportunity for young innovators to showcase their designs while receiving feedback from world renowned professionals in the area of design. For the exhibition itself, LEXUS tasked Japanese architect Sota Ichiwaka with designing the overall concept space.

Salone Satellite Award Winners @ Salone Milan 2018

Salone Satellite Award Winners @ Salone Milan 2018

The SaloneSatellite Award – now into its 9th edition – marked a further step towards facilitating the interface between demand and supply, between business people and designers and between creativity and production.

The Entry selection process is, as always, extremely competitive, in order to uphold Salone Satellite’s excellent reputation, as it “crowns” promising young designers destined for the market and the design star system.

Design Pride @ Salone Milan 2018

Design Pride @ Salone Milan 2018

For the third year in a raw, Seletti, the Italian design brand, in collaboration with the Paridevitale agency, invaded the 5VIE district with its fun and original spirit, promoting the most Pop party of the Design Week.

With more than 3.000 people joining in, the street parade criss-crossed the City and everyone was invited to celebrate creativity and design by joining the alternative parade of floats, music, dancing and performances.