The Minotti Headquarter corporate showroom was updated with new staging to showcase the latest innovations from the 2017 Collection coordinated, as were the previous ones, by Rodolfo Dordoni, and recently launched at the Salone del Mobile in Milan, where it received widespread acclaim.
Highlighting the system’s amazing versatility and dynamic vibe, two generous compositions of the new Lawrence seating system were placed in the area facing the entry.
Paired with it are seating elements from the Jacques collection, Colette armchairs and a clever selection of accessories, like the Song, Lou and Ellis coffee tables.
The outdoor area was also completely updated to include the new Florida seating elements, the Halley sofa and the Halley and Colette Outdoor armchairs.
Showcasing of the new collection in the corporate showroom, alongside the best-sellers from previous collections, exemplifies the company’s boundless vitality and its ability to continue to develop its own evolutionary design ethos of continuity while, year after year, still expressing its creativity and innovative genius in fresh
2017 Minotti Home Anthology Collection Catalogues
The “2017 News” catalogue is now available from all authorized Minotti dealers. It fully and effectively tells the story of the 2017 Collection, coordinated by Rodolfo Dordoni and launched at the Salone del Mobile in Milan, where it was highly praised by the many visitors who crowded the exhibit space for the entire duration of the furniture show.
The News catalogue is prepared by the company each year just prior to the Salone and published to coincide with the launch of the new collection, exemplifying the speed and efficiency with which Minotti provides powerful marketing tools to its partners for timely promotion of its new products
The catalogue is divided into three separate volumes for quick, easy consultation. Each book represents a design area – the “Home Anthology” features products in residential settings filled with charm and sophistication; the “Outdoor Collection” is dedicated to the eponymous collection and “Hospitality” deftly illustrates how the products in the new collection can transition seamlessly to public areas like lounges, lobbies, restaurants and suites.