WeTransfer, the Dutch file sharing service has released a wonderful series of conversations with some of the leading creative thinkers around at the moment.
WeTransfer recently launched creativeclass.tv, an ongoing video series, to illustrate how some of the most influential people in the global creative industries marry technology with their passion and skills across music, art, fashion, design, and beyond.
The Creative Class series is a collection of conversations with influential rainmakers shaping our contemporary creative industries
The shorts feature Damon Albarn (musician and co-founder Gorillaz), Tom Dixon (industrial designer & creative director), Marc Hare (shoe designer), Fred Deakin (designer and musician) and Stefan Sagmeister (graphic designer and typographer) – discussing their processes and what drives them to innovate new forms of creativity.
The sessions, which were inspired by Richard Florida‘s book of the same name, the leading urbanist then established the Creative Class Group which still continues to explore the business of creativity.
The Creative Class, which suggested this group of people would form the driving force for the social and economic development of our post-industrial cities.
Nalden, co-founder of WeTransfer said about the series:
“Many of today’s most influential creative people – musicians, designers or scientists are cleverly folding technology into the creative process. They’re finding new ways to create, and then share original ideas. And they’re coming up with some amazing things as a result.”
This collaboration between WeTransfer and the creative minds seems like a natural progression and these thoughtful videos are a fantastic medium and a real conversation starter when it comes to the blending of the creative process with technology.
“It was a no-brainer for We Transfer to support this project. Yes, we’re a file-transfer service. But our heritage is all about helping creative people share their work and harnessing technology to help build a global exhibition of creative talent.”
The Creative class of 2014
Damon Albarn was born in 1968 and grew up in Leytonstone, East London. He is one of Britain’s most iconic musicians, best known for being the frontman of Blur as well as the co-founder of the virtual band Gorillaz.
Albarn’s latest project Everyday Robots, his solo debut, has just been released
Damon Albarn’s thoughts on the power of looping technology in recording new music highlights the bitter-sweet nature of the changes in the record industry, allowing musicians to be more ambitious in their creativity but perhaps losing some of the spark from older methods of recording.
“The way music is recorded is now completely and utterly different because essentially it started out that you were recording the moment. That’s what the tape gave you the ability to do. You would edit. But the essential moment was there.
But with the idea of loops everything changed. The technology grew around the concept of loops and what emerged is what we have now. You can have the moment. But the moment is also in harmony with the more digital brain.”
“This modern technology allows that to be possible.”
Tom Dixon was born 1959 in Sfax, Tunisia. He is an industrial designer and currently the Creative Director of the brand ‘Tom Dixon’ specializing in lighting, furniture and accessories.
His work has been aquired by renowned museums around the world including the V&A, Museum of Modern Art New York and Centre Pompidou in Paris.
Marc Hare is a British designer who runs the eponymous English shoe label.
After being inspired in the Sierra Nevada Mountains in Spain, his first designs landed in stores in 2009. Since 2012
Hare has opened shop in Mayfair and his collections are sold across stores such as Harrods and Selfridges.
Fred Deakin is a British designer, educator and musician.
He is part of the electronic music duo Lemon Jelly, and was one of the founders of design firm Airside.
Since 2012 Deakin has set up a new venture called Fred & Company, dedicated to artistic and interactive projects.
He currently teaches on the MA Communication Design course at Central Saint Martins, London.
Stefan Sagmeister was born in 1962 in Bregenz, Austria.
He is a New York-based designer and typographer an co-founded the globally renowned design firm Sagmeister & Walsh with Jessica Walsh.
Sagmeister has won an accolade of awards and was a long-standing artistic collaborator with musicians David Byrne and Lou Reed.
WeTransfer is a leading file sharing service based out of Amsterdam, providing a uniquely creative space for people to share files.
Launched in 2009 by Bas Beerens and Nalden, WeTransfer was borne out of a simple need to provide a solution for people to send large files easily.
The service now has 18 million monthly active users and prides itself on its simplicity.
The founders’ desire of producing “something their parents could use” has led the WeTransfer team to a service without the complications of logins, signup forms, data capture and banner advertising.