‘The Sub’ is the futuristic draught machine designed by Marc Newson for dispensing beer

While people were invited to appreciate the masterful design of Heineken;s living room area, that’s not all they were in for.

In a super cool activation, Publicis Italia created an amazing piece of experiential marketing for the introduction of Heineken’s “The Sub,”, by inviting people to a seriously tricked out “living room” called, appropriately, The Sub Living Room.

When the lever of a particular Sub was pulled, the entire living room turned into a gigantic pinball machine.

Was this a living room disguised as a pinball machine – or was it a pinball machine disguised as a living room ?

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Whenever you can get customers to truly interact with your brand, it’s going to create a far stronger and longer lasting impression than looking like everyone else.

This is an example of the right way to stand out in a crowd