BRIONVEGA = EMOTION – AUDIO @ SALONE MILAN 2013

BRIONVEGA = EMOTION – AUDIO @ SALONE MILAN 2013

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1960. The eyes of the world were watching Italy. And those eyes were full of admiration, creativity, ideas, innovation. Desires to dream and to create.

The most brilliant and awarded designers got to work.and in less than ten years they designed radios and TVs different from any other before or after.

Finally exciting shapes , colours, industrial design with strong personalities  …. all dedicated to lovers of beauty.

Those are the years of Brionvega.

Achille Castiglioni, Piergiacomo Castiglioni, Mario Bellini, Richard Sapper, Marco Zanuso, and Ettore Sottsass, worldwide famous designers, were the  authors of RadioCubo,  RadioGrattacielo, Radiofonografo, Algol, Doney.

They created a perfect synthesis of aesthetic pleasure, ease of use, technology and timeless design.

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The Brionvega classics become cult objects in contemporary art museums from the Milan Triennale to the New York MoMA.

And today they come back to life thanks to Sim2, a leading Italian company in the audio-video field.

Always capable of charming, as in the 1960s. From the legend to your home again.

Spectacularity is not a value in itself: but passion, love and the strong will to make them an essential part of our daily life make Brionvega products great.

That’s why products such as RadioCubo or the Algol portable TV are cult objects displayed in the most prestigious museums all over the world.

Works with acknowledged and timeless value – Works with a loud personality.

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ACHILLE AND PIER GIACOMO CASTIGLIONI, RADIOFONOGRAFO:

The 1965 Brionvega RadioFonografo has grown up. – But it keeps smiling.

It smiles because it is beautiful all over. Its design is the original by Achille and Pier Giacomo Castiglioni.

It smiles because it has a radio, a record player and a brand new CD player. You can move the speakers anywhere you want so that they are perfect in your living room. And they sound even more intensely.

RadioFonografo smiles because it is made as it used to be – Totally hand-made in Italy.

Wood and aluminum modelled by Brionvega day by day. Each one is different, perfect as well as unique. It is the secret of its style. And it is for the few. Just decide if you’re one of them.

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The archetype of televisions by definition, the Algol has over the years become the symbol for Brionvega.

Its compact size and distinctive shape has made it irresistible to entire generations. Today it has been reinterpreted using a rubberised matte finish in military green.

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MARCO ZANUSO AND RICHARD SAPPER ALGOL TV:

The Algol Limited Edition asks not only to be admired but also to be touched so that the contrast between the brightness of its screen and its rubberised matte finish can be fully appreciated.

The indelible laser marking on the side of the screen, the metal plate and the aluminium case underline its uniqueness.

The Algol Limited Edition revels in being distinctive. Easy on the eye, great to the touch. Let this Italian classic awaken your senses.

It’s 1963.

RadioCubo is born.

A line you have never seen. New and amazing colors. You open it and you realize it doesn’t look like any other radio.

Brionvega portable radio . It is a revolution coming into homes and museums.

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MARCO ZANUSO AND RICHARD SAPPER, RADIOCUBO:

Today RadioCubo is “even better.”

With its original design by Marco Zanuso and Richard Sapper,  it’s a touch of style to any room. But inside is even more modern and versatile. So it is even more beautiful to listen to as well as to look at.

RadioCubo still has a lot to say. Just listen to it.

The Doney is symbolic for the effectiveness of simplicity in design and electronics.

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MARCO ZANUSO AND RICHARD SAPPER, DONEY:

The Doney “limited edition” maintains its classic colours so respecting the original design created in 1962 by Sapper and Zanuso, with only one modification, the lower case has been chromed to add brightness and a contemporary look.

The new Doney will be released in a limited edition 299 pieces in the revisited chromed colours: Nero Notte (black), Bianco Neve (white) and Arancio Sole (orange), all precisely laser-marked with metallic ID tag and packaged in an exclusive aluminium case.

It is 1965 when RadioGrattacielo by Marco Zanuso becomes reality.

Another design revolution by Brionvega.

No curves. Only right angles. It can lie horizontally or stand vertically. Just like a skyscraper. Simple ideas are the best.

Built-in speaker, as few buttons as possible. The frequency numbers on the side are inspired to the first American car radios. This is RadioGrattacielo: full of insights that make it perfect in every room. And the special plastic case makes it beautiful even to touch.

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MARCO ZANUSO, RADIOGRATTACIELO :

Today RadioGrattacielo has a technological heart, an alarm clock. It has an MP3 player, a USB input and a Sim Card reader.

But it is still the unique piper that charmed the world . You can’t resist beauty

The Alpha project came to life with the simplicity and ingenuity that makes ”Italian Style” great and so demonstrating that a television unless its a Brionvega.

The icon, the past, the dream, the ”Italianess”, the design. The future.

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VALERIO COMETTI, ALPHA:

Clearly too many connotations for a television. Not nearly enough for Alpha, the new generation of Brionvega televisions; the first LCD TV in the brand’s history.

An LCD television with integrated DVD player whose design echoes the classics from the ’30’s: Le Corbusier, Breuer, Mies, Eileen Gray.

The Alpha consists of two sleek elements joined by a chromed steel frame through which custom-made cables pulsate. The Alpha’s innovative design allows its base to house the electronics, the slot-in integrated DVD player and high definition acoustic.

The remote control was developed using the same attention to design detail. The quality is instantly tangible from the moment you hold it. Made from die-cast aluminium it is extremely user-friendly.

Turn it face down to instantly recognise the Brionvega style.

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About Brionvega

Brionvega is an Italian electronics company, established in Milan in 1945, now located in Pordenone, Friuli-Venezia Giulia, Italy.

The company was founded in 1945 by Giuseppe Brion and engineer Pajetta.

Initially called B.P.M. Company and manufacturing electronic components, the business became known as Brionvega in 1960.

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In the early 1960s, two unusually designed portable television sets, designed by Marco Zanuso and Richard Sapper, were launched by Brionvega by the names “Doney” (1962) and “Algol” (1964).

These designs are both still in production now.

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In 1969 Brionvega released the “Cubo” television (production now ceased).

This set was designed by Mario Bellini and became a classic of that era and is on permanent display at the Museum of Modern Art in New York.  An updated version of this television was produced in 1992 with the same exterior casing but new electronics but this is now out of production.

In 1993, Gian Mario Rossignolo bought Brionvega from the Brion family and placed it into his Sèleco company (which later became Seleco-Formenti).

Seleco hit problems when Turkish electronics producers caused prices to fall rapidly and by April 1997 Seleco-Formenti was declared bankrupt.

Almost 10 years later, the Brionvega brand came back to life when it was bought twice – the rights for the production of radios and audio systems was bought by Sim2 Multimedia whilst in August 2006 the rights for the Brionvega brand plus the TV designs and production was taken over by the Super Fluo company.

Since the take over of the brand, Super Fluo has re-issued two of the original products in limited edition runs, the Doney TV and the Algol TV.  The also introduced a new design Lcd-Television, the Alpha, presented at Salone del Mobile in 2007.

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