Kartell cult products have been reinterpreted and “milan-ified” by designers especially for the Salone 2011.
“Kartell♥Milano” is a charity project tributed to the city of Milan, which saw the company’s beginning and its successes right from its earliest stages in the 1950s.
Designers choose one of its brand icons and to re-invent the product and transform it with the special theme of love for the city.
Through the involvement of personalities who are symbols of the city – whether they were born in the city or not, but who have become part of it through their intense personal or professional relationship with Milan – and coming from the most diverse creative fields from fashion to design, from art to photography, from literature to entertainment or from music to cuisine, and under the theme of “act of love ” towards the city, Kartell have once again created a new and original collection of its icons revisited and re-interpreted …”Milanesified”!
Later on Kartell will organise a charity auction and the proceeds from the sale of these unique pieces will be entirely devolved upon the Fondazione Umberto Veronesi.