Salone Milan 2010 – Bjoka conversations

Salone Milan 2010 – Bjoka conversations

At Milan’s Salone del Mobile 2010, cult design studio, Bokja exhibited  ‘Conversations’, a project celebrating the narratives and experiences that make up a sofa. The idea is that the object – in this case the sofa – is the moment from which conversations between time and place emerge, and that these narratives and stories don’t cease to exist with the object, but go on to live beyond it.

‘Conversations’ presented two sofas – not as independent and final objects – but as a collection of stories pieced together from a vibrant collage of different contemporary and vintage fabrics from around the world. Dissected layers of fabric from the sofas will be strategically hung around them at the same height and distance apart – like an exacting art installation. These give an autopsy-like deconstruction of the sofa – accompanied with descriptions revealing each fabric’s place of origin, context and story.

Bokja Co-Founder, Hoda Baroudi explained that “the installation concept is meant to express the feeling of how “each piece of hand-made fabric that Bokja comes across carries with it the attached stories and memories of the country and society from which it originates.”

In Bokja’s technicolour world, what goes into each creation is unique. The studio’s design duo, Hoda Baroudi and Maria Hibri – painstakingly search for fabrics all over the world, that with their history and origin, later find their place on a piece, amongst other fabrics. For Bokja, each fabric tells a story. Re-using it – whether on a furniture piece or a soft furnishing – serves to regenerate and extend its life.

‘Conversations’ is a celebration of 10 years of Bokja.

Taking an iconic “people’s car”, clothing it with a fantastically colourful assemblage of handmade fabrics, tapestries and  humorous car stickers – and you get the “Bokja Bug”. This gem of an idea was originally hatched by the Bokja design team to highlight the opening of their store and design centre in Beirut.

Not merely a decorative item – the car is an embodiment of Bokja’s philosophy and mission. Just as Bokja transforms with its furniture creations, the design studio repurposed this classic and basic frame, applying its craftsmen’s skills and the colours and designs of its myriad fabric collection – to create a fun object that surprises, to say the least.

The Bokja Bug was displayed outside Bokja’s ‘Conversations’ installation, after which the car will be put on auction to benefit the Children of Haiti through Fondazione Francesca Rava, N.P.H. Italia Onlus.

Bokja is a Turkish word that describes an intricately worked fabric created to cover a bride’s dowry. Lebanese designers Hoda Baroudi and Maria Hibri bring a similar passion for detail and history to the furniture which they create under the same name. Baroudi and Hibri source furniture designs from the 50s, 60s and 70s, unearthed in Beirut’s flea-markets and antique  dealerships, and then cover them with exuberant tapestries and textiles from the Levant and the legendary Silk Road countries of Central Asia. Combining ancient culture with repurposed modern design, Bokja is creating one-of-a-kind pieces that offer an explosion of colour, pattern and a richly textured sense of history. The growing success of Bokja, which has a cult following among connoisseurs, collectors, interior designers and celebrities from all over the world, recently led to the launch of the brand’s first store in Beirut.

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