A product that reacts to the current lighting debate. The light bulb is as archetypal a product as you will find. New technologies have required an almost continuous evolution of its form. The recent introduction of CFL technology, and the benefits and problems that it presents, has demanded that this evolution continue. And yet CFL bulbs remain limited. Tom Dixon is offering people an alternative. The result is Bulb; it boasts all the energy efficiency of CFL, but is also a covetable object in its own right. Bold and oversized, it borrows from the form of the quintessential incandescent bulb, thereby borrowing some of the affection we have for it too. This project looks backwards to when a more aesthetic approach to lighting was standard practise. The standard thread of Bulb means that it can be used in almost any light fitting. The design of the glass – oversized, thick, high quality and with a metallic reflective layer within it – means that it is decorative. Bulb is made to Tom Dixon’s specification and the T2 fitting it uses is bespoke. This is a 25 watts, ‘quick start’ bulb and has a lifetime of 8000 hours (based on five to seven years average use). Two styles are available: a reflector (downlighter) and a capped style (backlighter). The two variations offer the user the option to play with their lighting and experiment with different aesthetic options. A new chandelier and stand have been specially designed to show off the Bulb en masse. And in doing so illustrating the beauty to be found within elementary industrial forms. It will also be sold individually, making it widely accessible and easy to obtain. Bulb is a new ideal: a product that reacts to the modern lighting debate by putting design to the fore.